Clawing Up the Mountain of Misinformation

It turns out, the same day Chip MacGregor posted his interview with Dave Horton of Bethany House, INFUZE Magazine posted an article by Nathan Lambes about Christian speculative fiction.

While I agree with Mr. Lambes’ conclusion, he said some things in the article that I think need to be countered. It is in the endless repetition of false ideas that impressions are built or cemented in the minds of readers (who happen to also be the book buyers) and acquisition editors and marketing execs.

Here’s the first statement.

And while the genre has arguably been around since Milton and Bunyan, Christian speculative fiction isn’t selling as well as the work of those two men. And while the writings of C.S. Lewis and Tolkien are in vogue, the more recent works of Karen Hancock and Kathy Tyers stay untouched on their shelves.

First, I seriously doubt that Milton and Bunyan are selling particularly well these days! Sure, they have the standing as classics and many students still read them, but as pleasure reading? I doubt it. However, the worst part of the statement is the latter—that Karen Hancock and Kathy Tyers “stay untouched on their shelves.” That’s just plain not true. Would Bethany contract Karen Hancock for another series of books if her earlier ones were “untouched on their shelves”?

I did a little research to see what the current status of those books is at Amazon. Yes, I know some insiders claim Amazon isn’t an accurate way to measure the success of a book. But by using Title Z, you can see the lifetime ranking of a book, and there has been research to show what those numbers mean. From “What’t a Good Sales Rank”:

Less than 100: Best-seller. Author, publisher, agent are all getting rich
101-1000: Extremely good performer. Any publisher/author would be thrilled.
1001-10,000: Very successful book. A few of these can sustain a small publishing company.
10,001-50,000: A successful book by most industry standards.
50,001-100,000: Not bad.
100,000 – 500,000: Not good.
500,000 or more: Poor.

Admittedly, Kathy Tyers’ Firebird-A Trilogy, with a current ranking of 141,000, is selling in the Not Good range, but then the book is four years old. Karen Hancock, on the other hand, has four titles currently within or hovering near the “successful book” ranking, while the lifetime (the average includes the months Amazon listed them before release) of the books is just outside the Not bad rating.

Clearly, someone is “touching” these books.

Personal anecdote. In 2004, after discovering Light of Eidon, I requested our church librarian purchase the book. She did. Without me making any other request, she proceeded to purchase the other books in the Guardian-King series. I can only suppose that other readers of the first book requested the next ones in the series, because certainly there aren’t dollars to waste in our church library budget for books no one wants to read.

But back to the INFUZE article. I noticed that Mr. Lambes didn’t mention any of the newer authors. How does he explain the incontrovertible success of Donita Paul, Wayne Batson, Bryan Davis?

But there’s more.

The second function is of an evangelistic nature. These are the Christian novels that cross over into the secular mainstream and preach loud the gospel of Christ. One doesn’t have to think hard to call up images of the Left Behind frenzy from a scant few years ago.

I won’t go into another of my rants right now, but it is apparent that Mr. Lambes, like so many writers, doesn’t understand that fiction can have a Christian theme without having an “evangelistic” purpose and without “preaching loud” the gospel of Christ. Ironically he says the alternative is to make the message so obscure no one gets it.

simply by merit of going through a Christian publisher such as Tyndale, Westbow, or Bethany House one is almost doomed to a presence on only the shelves of Christian bookstores, limiting evangelistic potency. Add this to the fact that the Christian thematic elements in Christian speculative fiction are either too overt to be palatable by a non-believing audience or too vague to have an impact and you have a genre that is effectively evangelistically neutered.

First, I wonder if Mr. Lambes has looked for any Christian fantasy in Borders or Barnes and Noble of late. Wayne Batson just posted about his book signing in Texas at a HUGE Borders. And if memory serves me correctly, the Fantasy Four Tour included a number of not-Christian bookstores. However, in response to the point of the quote, my question is, do readers have any confusion about what Herman Melville believes about God after finishing Moby Dick? Why is it that a non-Christian can write using symbols and types that are not misunderstood, but somehow a Christian doing so is considered to be doing just a self-sacrifice story like so many other writers? OK, the rant is rising up, so I’ll move on. 😉

Here’s a statement in the article, I just don’t understand. Perhaps one of you can enlighten me.

Christian speculative fiction is by Christians, for Christians. While I’m sure any author would love to have their stories read and appreciated by a secular audience, the price they would have to pay to make them appealing to that group would be too high.

What price is he referring to—the watering down of the Christian themes? I suppose that’s it, but I completely disagree. The price we have to pay to have a secular audience read our stories is to write good ones, engaging ones that anyone will love. Look at Narnia. Not only Christians read Narnia. How many non-Christians came to an understanding of what Jesus did at the cross because of The Lion, the Witch, and the Wardrobe? It’s an indeterminate number, but that doesn’t mean it is a non-existent group. And this would not happen if those people found a bad story. The story has to be well crafted, which means the theme also must be well crafted.

Is the price of writing good stories too high? I’ll admit, sometimes it feels very high. Sometimes I wish I could settle for something that would be a guaranteed sale or that I could actually finish, no matter if the work has some snags here and there! 😮 Writing epic fantasy while you’re trying to learn to write fiction is not a path I recommend to ANYONE!

In the end, though, I don’t believe God calls writers to anything short of writing the best “good stories” we’re capable of.

Let me get to the conclusion of the article:

Positive word of mouth is a huge factor in the success of a book, and in this case, the word isn’t being spread. And since we’re already talking about a small market that’s having problems raising money, it doesn’t have the funding to help get that word around through conventional advertisement.

Well, again he’s missed the point—the Fantasy Four Tour this past summer, CSFF Blog Tours, Latest In Spec, the Lost Genre Guild, Where the Map Ends, Christian Fandom, Spec Faith—these and many other efforts ARE making a difference … or Reuters wouldn’t be interviewing Wayne Batson and Christopher Hopper.

In the end it is up to the readers to decide. It’s survival of the fittest out here.

And with this statement, I agree. Which is why I am holding the Fantasy Challenge II. Readers need to let their friends know what books they like and should buy, and they need to tell their bookstores what books they should put on their shelves. In the end—on the human level, at least—it does boil down to us buying books.

14 Comments

  1. Becky,
    In light of yesterday’s conversation with the Fiction VP at Thomas Nelson, and after reading this article, I’m getting very concerned. It sounds to me like the publishing houses are turning away from meaningful content and trying to get $$ from the general public. I’m getting very mixed messages about what defines “Christian Fiction”. Many seem to think it’s feel-good fiction used as a salve for the Christian mind, but others have gone to the opposite extreme claiming that the only thing making it “Christian” fiction is the name of the publishing house. Short of cursing and explicit sex, anything goes to win the dollar. What in the world is going on?? Fantasy or any other genre should have at least minimal content guidelines or something, don’t you think?
    I’m not sure I appreciate the message these publishing houses are sending out. It seems to be one extreme or the other. Surely there is an acceptable area where all genres can be represented in the CF market without having to leave something out. Makes you think!

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  2. You know I’m out of my league here, Becky, but doesn’t this sound exactly like the critics of Christian fiction who haven’t read any in the last, say, 5 to 10 years? Oh, they’ve seen a few blurbs of the books, scanned a few sights, but they have no real knowledge of what they’re talking about besides a few misleading statistics and copied quotes from others who’ve invested very little research in the facts.

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  3. Oh.
    My.
    Word.

    Sigh.

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  4. I’m not one to use emoticons, but I feel I may need some here. Becky, as usual, I appreciate your passion. Yet I can’t help but wonder if it’s led to lack of objectivity on your part. While the author of the Infuze article gave only a cursory view of the issue and made several logical leaps, he still adequately recognizes the problem inherent in Christian Fiction — it is written by Christians, for Christians. I’m not sure how this can be refuted. The subject matter, content, and thematic elements, are all subject to a “secondary censor” — Christian theology and sensibility. I’m not prepared to argue the profitability or popularity of Christian Speculative Fiction. However, I continue to feel that the term and concept of Christian Fiction creates a self-sustaining ambiguity and limited audience.

    Last weekend I attended the City of Angles Film Festival in L.A. During a panel discussion of international film critics and reviewers, I asked the question: “Is there really such a thing as a Christian film / story / song and, if so, what is it?” The response was fascinating. To a person, the panelists preferred to define “Christian” not in terms of “content,” but “quality,” and Christian artists not as inspectors of what is “morally objectionable,” but representatives of what is “dramatically valid.” Thus, they viewed the “Christian industry” with great suspicion.

    In your post at Spec Faith the other day, Nick (from Harvest House) wrote: “I think the challenge for CBA publishers in future years will be spreading their nets wider to reach fantasy readers where they DO buy books. Right now, that’s not happening. And what’s really frustrating is that when our sales people present our fantasy titles to the bookbuyers in the large chains, where do you think those books end up? NOT in the fantasy section. They end up in the “religious fiction” section, where they go unseen by true fantasy readers.” Question: Whose fault is that? Aren’t we, by representing our fiction as “Christian,” resigning it to the “religious fiction” section? Can we blame the secular reader for that? Bottom line: Christian Fiction simply cannot go places that General Fiction can.

    Believe it or not Becky, I think I share your passion to see Christian authors and artists advance — this includes the speculative variety. Despite the cursory nature of the Infuze article, it still encapsulates the crux of our tension. Still, I’m wondering if the issue isn’t “wider nets,” but new oceans. Sorry to hog so much space, Becky. Grace to you! 🙂

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  5. I’m not an author or in the publishing industry – I’m a public librarian. My library is kinda the ‘specialist’ branch since we make an effort to collect Christian fiction. We run into something similar to the problems encountered in the bookstores. For the convenience of our library patrons, we put little genre stickers on the spines of our books so they can find them more easily among all the books. Romance, historical, fantasy, suspense, SF, Christian are just some of the identifiers we use. We even use combos of the stickers to pin them down a little more. BUT placing those stickers also means that many other people will NOT pick up a book with a Christian sticker on it, no matter how we try to tell them about the excellent story the book contains. What’s that old phrase about “can’t win for losing”?

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  6. Stepping outside the borders of fantasy for a moment, there are merits to both sides of this argument. No easy solutions. However, of all the genres, it would seem to me that SFF would make the easiest transition to the “mainstream” shelves in any bookstores. While Christian SFF has the themes or symbology of Christianity, not all readers get that directly. There are an awful lot of people who have no idea about biblical accounts or even what Christ has done. For them it’s simply good vs. evil told in a way which doesn’t use intense and graphic sexual images or prominent profanity. JMO

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  7. Kim, I hope I answered some of your concerns in today’s post. Of course I have more to say on the subject. 😉

    I grew up in a very conservative home but went to public schools in college. In many ways that was good because sinful behavior didn’t shock me. I don’t think it shocked Jesus either. At the same time he didn’t participate in it.

    For some, reading a story with immoral scenes is a form of participating in sin. I don’t think anyone should condemn someone else for feeling that way.

    On the other hand, painting a scene that might seem more realistic to a teen just out of rehab or to an unwed mother than a prairie romance seems isn’t bad either, I don’t think.

    The books are meant for different people.

    But fantasy—now those books are the true crossovers. They can depict reality for both camps. 😀

    Becky

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  8. Mike, I certainly don’t mind discussing Christian fiction, as you can tell from today’s post, but the point of my disagreement with Mr. Lambes was not so much on his characterization of Christian fiction as it was his conclusions about Christian fantasy. And of course I am biased. That’s a given. But I am not exaggerating the popularity of fantasy. I posted this nearly a year ago. From a May 1, 2006, report of a three-year study from the Barna Group of Ventura, California: Even a large majority of teenagers from groups that have objected most stridently to the stories of wizards and witchcraft have indulged in this fantasy world [of Harry Potter]. Three-quarters of all church-going teens (77%) and born again Christian teenagers (78%) have seen or read Potter.

    In another post I cited statistics about the largest grossing movies of all time and something like 27 of the top 30 were all speculative, ranging from Shrek to ET, Star Wars, Harry Potter, and Lord of the Rings.

    There is a serious love for the speculative in the culture. Look at the superhero movies and TV programs. Look at Heros, at Smallville, at Supernatural.

    Books, TV, movies—I am not exaggerating to think there are Christians who are part of that majority consuming fantasy.

    As to your thoughts on Christian fiction—well, you know I already think you have a conservative view of the term. I tried to answer you in a post. How is it, your comments always spur me to write a post in reply? 😉

    Becky

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  9. Nicole, I suspect you’re right that Mr. Lambes isn’t aware of the latest in Christian fantasy, but I could be wrong.

    And I wholeheartedly agree with you that fantasy does what other Christian fiction cannot. And I speak directly from my bias on that. 😉

    Becky

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  10. Kathy, my thinking is, bookstores, and perhaps libraries such as yours, will need to make a decision about books coming from Christian publishers just as they do from ones like Simon & Schuster. Just because a book is published by Thomas Nelson doesn’t mean it should automatically go on the Christian shelf. Some should. For the longest time I resisted this notion. When Dave Long first introduced me to the concept of Christian fiction as a genre, I resisted. I didn’t think it should be so.

    I still don’t think it should be, but the true is, it has become so. I wish readers would plug into the fact that who publishes a book can give you a clue as to what you can expect from the content. Then Christian books could be shelved with all the others and Christians looking for “clean” could still find them, but non-Christians wouldn’t be put off by the “Christian” label.

    Becky

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  11. Can I go on record as being sick of the word “clean” when applied to what fiction should be.

    I see “santized” when I see “clean,” and it does turn me off mightily. And, hey, I actually am a Christian. 😀

    Mir

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  12. Your choice, certainly, Mir, but as you know, not everyone sees it that way. Nothing wrong with people wanting uplifting fiction that shows them an example of the way to be.

    It’s the way I felt about reading the biography of Jim Elliott. His walk with God as a young man was so far beyond what I’d even thought about. But after reading his story, I had a view of what a person in my world, albeit in an earlier generation, would look like if he sold out to Christ.

    If fiction aspires to do the same, I say it is clean, righteous, and something I’d happily read. I’d call Austin’s books clean though they certainly were not sanitized.

    Are some books sanitized? Of course, there still are those. But that’s OK too. We sanitize a baby’s bottle, after all. Some people are in a position to need “sanitized.”

    Becky

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  13. As a writer of religious/Christian fiction, I have run into the problem of explaining my fiction…but to Christians. When I go to church and mention that my book has been published, and people ask, “What kind of book is it?” and I say, “Horror,” I get the strangest looks. It’s difficult to explain to people that I wrote a dark, intense novel that would appeal to the mainstream so I could provoke them to questioning God and Christianity and possibly gaining a new, personal perspective on religion. I don’t write for Christians because, honestly, I think it’s pointless. Writing/art is to bring about change, to change people’s minds, and I can’t and don’t want to change Christians’ minds. They already know what to do and how to live, and, hopefully, they have a personal relationship with God. And so I don’t get the “ew” reaction from those I meet in my daily life, but instead from those I see at church. Christians do want their own thing. They want their own writing for them.

    Although, I totally understand their hesitation. I wrote a horror novel. It’s violent, it’s dark, it’s intense, but it all “points to Christ.” I sometimes wonder if my fellow Christians have the depth to look past something gritty, something unpleasant to find the message–a message that will move you far more once you’ve passed through something difficult with the characters. I write my horror fiction in more of a “Poe” manner than “King,” meaning it’s more psychological than slasher, and so I feel the violence is justified if not meaningful, and it’s not violence for the sake of it. But I don’t know if it will ever appeal to my Christian peers. The people I meet outside of church love it, they just love it, but I have very little judgment to get past with them.

    After this discussion, though, I’m glad my book isn’t classified as Christian simply because it might reach someone unawares and give them something to think about. If you want to think about it, it’s called Darkness Comprehended. If anyone knows how I can get it review by Ms. Miller, let me know. 😉

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  14. All I can say is “THANK YOU”. I was very discouraged after reading this article, and you’ve cheered me up a bit. I will put a note in my post of your rebuttal.

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