CSFF Blog Tour – The First Principle, Day 1


cover_TheFirstPrincipleThis month the CSFF Blog Tour is featuring The First Principle by Marissa Shrock, a young adult novel produced by Kregel Publications.

Within the first few pages, it’s apparent that this book is another futuristic dystopian story, but there’s a twist. Instead of being in a group of outsiders, oppressed by the authoritative government, the protagonist, Vivica Wilkins, is the daughter of one of the ruling class. She’s been schooled in The Way Things Work, and knows what to expect. Why, then, is she bothered when Population Management tries to do their job?

This slim book (235 pages) packs a mighty punch, confronting relevant issues of our day. After all, seed for autocratic rule that makes a futuristic dystopian world possible, is sown decades before the fact.

Two things are clear from the start: only a state approved version of sacred texts is allowed, so Christians have to hide their Bibles and worship in secret; and birth is “managed” by the state, either through birth control, or in the event of a “problem,” through abortion.

Clearly, more than the seeds of the kind of state-controlled birth management revealed in the book are in place today. With Planned Parenthood receiving tax dollars to provide health services to women, including abortions, our government is already complicit in the deaths of millions of unborn babies.

Should our government now turn a blind eye to the selling of infant body parts, we will move further down the road of autocratic control, and ultimately of mandated abortion. So, yes, Marissa Shrock has exposed a pivotal and relevant issue, not simply in an imagined future world, but in our society today.

Other CSFF members participating in the blog tour for The First Principle include the following (check marks link to articles I’ve read):

Julie Bihn
Thomas Clayton Booher
Keanan Brand
Beckie Burnham
April Erwin
Carol Gehringer
Victor Gentile
Carol Keen
Shannon McDermott
Meagan @ Blooming with Books
Megan @ Hardcover Feedback
Joan Nienhuis
Nissa
Jalynn Patterson
Chawna Schroeder
Jessica Thomas
Shane Werlinger

Blog Tours In The Age Of Social Media


csffbannerWhen a group of us speculative writers started the Christian Science Fiction and Fantasy Blog Tour, social media such as Facebook, Twitter, Pinterest, Google Plus, Tumblr and the like did not exist. Blogging itself was fairly new. The concept of a blog tour seemed like the perfect way to create a community of like-minded people willing to talk about the books we wanted to see in bookstores.

When we first approached Donita Paul, *our first author, about touring one of her books, she asked, What is a blog tour? For some time we answered that question fairly regularly, but before long, the concept caught on. Now there are sites dedicated to setting up and running blog tours.

As late as three years ago, however, I had an industry insider note the lack of immediate book sales from a particular tour, then say, “It seems that the main body of people reading the blog tour reviews consisted of other reviewers on the tour.”

At the time I thought that comment was short-sighted. No one other than the blogger knows the traffic his or her site receives unless there’s a visible stats counter. No one else knows how many subscribers are receiving the blog in their email in-box or in a reader. The fact that people who had read the book in question were carrying on an intelligent discussion about it should have been appealing to other visitors. And why would those who had not read the book jump into the conversation? That they were silent doesn’t mean they weren’t listening.

Add to that the marketing idea that a buyer needs to hear about a product X number of times (I think it’s 7) before buying. Here CSFF voluntarily puts the name of these various books out over the Internet for any number of people to get their first nudge, or third, or sixth.

Clearly, I believe blog tours, from the beginning, have helped books sell though their impact may not be immediately felt.

But today we have another whole layer to our blog tours–social media. In the past, if someone wrote a particularly good review, the author might link to it or excerpt it for his blog or website. That may or may not have attracted more readers.

With the growth of social media, however, authors can link to posts on their author Facebook page or Tweet to their followers. In turn, those fans can read and share posts to their social media contacts. So, not only are visitors to my site finding out about the tour reviews and the books we’re featuring, but in essence, the author’s loyal followers are now sharing the reviews with their friends and followers as well. People I don’t know and can’t reach are getting the word.

But the author could do that without the tour, some say. Not really. The author can’t say, Go look at this post, if there is no post to go look at. The tour, operating independently of the author, gives him something to point to.

Interestingly, the tour works best when there is either controversy or positive accord. The books that garner tepid posts won’t stir up a great deal of conversation or receive outside notice. Those that create some passion in the tour participants, however, end up having memorable posts, discussions, and reviews to which the author can point.

In short, blog tours seem to me to be more effective than ever, as long as they do more than regurgitate the back cover copy of the book they are featuring and as long as the book is well written. Somehow, it still comes down to that point, doesn’t it.

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* For the record, CSFF opened in May 2006 by featuring a Christian fiction reviewer’s website, specifically a page he called “Focus on Christian Fantasy.” We highlighted Donita Paul the next month as our first author. If you check out that inaugural post, you’ll see a few names you may recognize as current active tour participants.

Published in: on April 25, 2013 at 5:36 pm  Comments Off on Blog Tours In The Age Of Social Media  
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