Book Awareness


The hardest thing about being a writer these days is getting noticed. I’m convinced of this.

I judged several contests this year and it’s apparent to me that there are some really good writers out there. I’m also a critique partner and an editor and a blog tour coordinator. I see lots of books, some that I’d like to see hit the NY Times best seller lists. But reality is, they probably won’t.

Promotion of books is hard.

It’s harder now than ever, I think, because we have had an explosion of indy publishers and an ever-growing number of self-published authors. How does anyone set themselves apart from that crowd?

I just left a Facebook Launch Party chat for one of the best books I’ve read this year. I got there late and already there were nearly 300 comments. Wow, I thought. Three hundred!

But guess what. If each of those comments was from a person who has bought or will buy the book, that’s small potatoes. And this book deserves BIG potatoes! 😉

Speculative middle grade and young adult writer Sally Apokedak is working to build her tribe, and as a result has come up with a great idea. She’s creating a semi-annual newsletter about the best picture, MG, and YA books–a great tool for parents looking for Christmas presents in the fall and for summer reads for their kiddos in the spring.

On top of this, Sally is giving away prizes. Just for signing up for this wonderful newsletter (and trust me, one look at her web site and you know she does things up right), you’ll be entered to win a Kindle Fire, or one of the other prizes available. What a deal.

But with all the goodness, you’d expect hundreds and hundreds of people to sign up, wouldn’t you? Let’s just say, she hasn’t reached those numbers yet! 😮

What’s it take, I wonder. Giving things away doesn’t seem to get you noticed any more these days.

Everyone blogs and Tweets. Writers are speakers and do interviews and book signings. Yet that’s the deal–everyone does it. How does a writer separate from the pack?

Is it brilliant marketing? A great public relations campaign?

Or do we say that God works all things for His purposes? Great marketing campaigns have been known to lay an egg and small, unheralded projects have been known to hit pay dirt.

So here’s what I think. If I ever publish my fantasy novels and they find a readership, everyone will know that it’s God at work (one of those “wonders and signs” I wrote about recently 😉 ) because I’ll tell you flat out: I haven’t got a clue how a person or a book can separate from all the others out there to actually be noticed. As I see it, it has to be something God brings about.

Published in: on June 26, 2012 at 6:52 pm  Comments (6)  
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