The Chief Means of Marketing, Part 8

I’m not sure how much more I’m going to do with this topic. As I may have mentioned once or twice, CSFF will hold the blog tour for Donita Paul’s DragonLight next week. After that, who knows which way the cyber-wind will blow. 🙂 But for one more day, at least, I want to discuss Word of Mouth Marketing (WOMM) by Andy Sernovitz.

By the way, I might mention that I am just twenty pages in and still in the first chapter. Hopefully that gives you an idea that this book has much to say. I certainly have much to think about especially as I consider how to implement the principles in the writing world.

As Brandilyn Collins reported on her blog Forensic and Faith when she was discussing WOMM, Sernovitz has identified five T’s of word of mouth marketing. The first of those is Talkers.

The question is, who will talk about you?

When I first got on the Internet, I didn’t know if I was supposed to come up with some kind of a cutesy fake name or what. I went on one sports forum (remember what a sports nut I am) and registered as B. Fan (for Broncos fan—ah, for the days of John Elway … 😉 ) Eventually I discovered the writer community, mostly through Faith in Fiction. Somewhere soon after, it dawned on me. Rather than protecting my anonymity, if I really wanted to be a writer, I needed to get my name out there into the public arena.

It was a departure from what I expected.

In real life, I was used to going places and running into people I knew—usually former students or parents of former students. At 60 new kiddos a year for 25 years, with the adults added in, that ups the chances of those chance encounters. Not so long ago I was pumping gas and a guy one island over looked at me, looked at me, then headed on over. And sure enough, this was the dad of one of my former students, from eight years ago.

But on the Internet? Put my real name on the web? My picture out there for the world to see? Well, why not, if some day I hope my name is on the front of a book and my picture on the inside flap. I mean, those books might go to who knows where. And isn’t that the point? If people are to talk, the conversation has to begin somewhere.

For the writer, it begins with the people we know who will be willing to talk about us. Family, friends, neighbors, business associates, … and cyber-friends. So who are the talkers in your world?

Published in: on July 18, 2008 at 3:22 pm  Comments Off on The Chief Means of Marketing, Part 8  
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