The Chief Means of Marketing, Part 7

I just sent out the notice about Donita Paul’s DragonLight tour for next week. I’m really, really looking forward to it, as you might have suspected. I started the book this week (had it much earlier but was committed to Other Reading), and I’m thoroughly enjoying it. Except, last night I couldn’t find it and … oh, right. No journal type stuff here. Interesting copy. That’s what we’re going for.

Interesting and trustworth. That’s the best way I can explain another of the “musts” Andy Sernovitz identifies as buzz worthy in Word of Mouth Marketing. The idea is, consumers, and for us writers that means readers, are looking for a company (author) they can respect and trust.

For fiction writers, trust is earned through the craft and story. Tell a good story, and the readers will trust you to deliver a good story next time. Hook them with your opening, and readers will trust you to keep them interested the whole way through.

Writing instructors often refer to the promise an author makes to the reader, especially in the first few pages. Readers probably don’t realize it, but expectations are set in those first few pages. Will the story be funny, fast paced, thoughtful, full of description, peopled with interesting characters, and so on. The author becomes trustworthy as he delivers what the readers are led to expect in those first few pages.

Bloggers have another way of earning respect and trust. One is simply by telling the truth. That point brings up the canned content issue again. There is no respect or trust a blogger can earn if all they do is copy and paste. There’s also not a lot of trust and respect to be had by praising a book without some interaction with it.

That can be through reading reviews, studying the opening, comparing the book cover, commenting on the premise, or any number of other possibilities. Obviously I have blog tours in mind here because the biggest temptation to say what everyone else is saying comes during tours. Or does it?

How many times have I read an opinion one “important person in the business” expresses, then see that idea parroted hither and yon.

Respect, in my opinion, comes when a blogger thinks for himself, writes what he believes, and does so kindly.

The kind factor is another major marketing point, one that would undermine brevity if I said any more about it just now. 😀

Published in: on July 17, 2008 at 2:30 pm  Comments Off on The Chief Means of Marketing, Part 7  
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