More on Blogging—Book Buzz, Part 4


So we have a successful blog and we have a book with high-quality content. Is buzz assured? Hardly. I don’t know the latest figure tallying the number of people who blog, but a recent book on the subject says the number doubles every five months. That puts the total in the millions, I’m guessing, so how is my little voice going to stir action when so many voices are asking for attention and a response at the same time?

One key component is the trust factor. Some bloggers, because of their position, have others listening to them. Examples in Christian writing circles would be Thomas Nelson CEO, Michael Hyatt or agents such as Chip MacGregor.

Others have built up trust because of what they say or because of their experience. Brandilyn Collins comes to mind. As a relatively new and successful author, she hooked a number of us onto her blog because she shared a detailed, and often humorous, account of her road to publication.

For those of us who have no high-profile position and no validating experience, the job of creating buzz via blogging is somewhat harder but certainly not impossible.

One of the most successful is Camy Tang. Besides building up her blog readership, she has ventured into a number of other buzz-creating endeavors. One such is to offer freebies. People love winning free stuff and will often continue to come to a site and leave a comment on the chance they will win.

“Free stuff” can be free info, especially if the person is situated as an insider. Randy Ingermanson may be the best writer offering free help for those starting out, to the point that he has morphed his teaching into a business. Agent Terry Whalin also has a number of free articles he links to at his blog.

Besides offering free info or books or what have you, bloggers are building buzz through blog tours such as CSFF, blog carnivals, and blog parties. Parties have extended to launch parties. I haven’t seen one of these done up big yet. The only “party” I was involved in, I was pretty much on the periphery, but the buzz part was created by every participant posting a link to party headquarters. Also, lots and lots of people donated prizes, so the purpose was really to join the party, post, and see if you might win something.

Contests are another part of creating book buzz, and blogs are ideal for holding contests such as Fantasy Challenge and Fantasy Challenge II or Wayne Batson’s Treasure Hunt.

But there’s even more. Can you tell blogging is becoming one of the bigger pieces of the marketing pie?

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