Promotion—A Third Option
By now I hope you have seen The Fantasy Challenge and have made plans to participate. This is NOT limited to fantasy writers or even to fantasy fans. If you love books and want to see CBA publishers expand their offerings, then The Challenge is for you.
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I came away from the last CSFF Blog Tour with a list of topics I wanted to remember to write about here at A Christian Worldview of Fiction. That’s often the case, but I don’t always remember to make a list. This time I have the list but didn’t write down the blogs that stimulated my thoughts. I apologize for not being able to send you to the original source. You might recognize it and can pass on the link.
One of the topics relates to promotion. In a comment to someone’s blog post about something (or maybe it was on her own blog), Karen Hancock made an insightful comment about promotion. As nearly as I can recall, she said that what matters is the promoter’s heart attitude. The idea was, promotion that comes from a place of wishing to serve others is consistent with what God calls us to. Promotion from a place of panic that believes a book will fail if the author doesn’t get out there and do, do, do to bring in buyers, actually is from a place of doubting God’s goodness.
Obviously, all that is filtered through my understanding of what Karen was saying.
But here’s the thing that a friend brought to my attention. There can actually be a third view of promotion. If I have written something that calls attention to God—His work, His Word, His person, His plan—wouldn’t I want others to know about it? So my promotion wouldn’t in and of itself be a ministry or service to others (though it certainly could be), but the focus would be on letting as many people as possible know about a book that can point them to God, that can strengthen them spiritually.
In other words, the promotion would be a means to end, but the end would not be to sell more books so that I get another contract or a better one or more royalties or whatever personal gain I might wish.
Not that any of those things aren’t legitimate concerns for an author. I imagine they are. But aren’t they in God’s hands? Yes, I should write well. Yes, I should fulfill my obligations to my publisher. Yet, whether I find a publisher, get a good contract, have mediocre sales—those kinds of things are ultimately up to God, I believe.
So where does promotion come in? I understand that some authors might be tempted to substitute my work to get the word out for God’s sovereign orchestration of what He plans for my book. But I don’t think it has to be that way.
I look at promotion of a book much like I do pursuit of publication. I can work for years and NOT find a publisher, though I go to writers’ conferences, create query letters and proposals that have all the necessary elements, work on craft, and polish my manuscript. None of that is a substitute for trusting in God. In fact, some of it is necessary if I am to fulfill my responsibility as a writer. But none of it guarantees that I’ll be published.
I guess I can sum up this third view like this: Yes, I work and yes, God reigns.



